Resume

2022 – Present

Create, manage, and evaluate a global marketing content strategy for Camtasia and Audiate software products, emphasizing a customer-first approach.
Work with product owners and other stakeholders to determine and execute the best strategy for product messaging and distribution throughout the funnel.
Create, manage, and evaluate SEO strategies across web, video, and social properties.
Coordinate with digital marketing/SEM colleagues to ensure cohesion and eliminate gaps.
Manage strategy and execution of external agencies, including social media, SEO, graphic design, web back-end, public relations, content creation, email, etc.
Manage content staff and interns for content creation and distribution.
Manage customer personas and marketing messaging to ensure consistency across platforms and throughout the marketing funnel.
Coordinate with the product education team to ensure cohesion, eliminate gaps, and maintain consistency.
Maintain and enforce content style and brand guidelines.

2019 – 2022

Create, manage, and evaluate marketing content for the TechSmith brand and products, including blog posts, landing pages, videos, social media, research, white papers, customer stories, and sales materials.
Work with product owners and other stakeholders to create content for product messaging and distribution throughout the funnel.
Create, manage, and evaluate SEO strategies across web, video, and social properties.
Manage external agencies, including for social media, SEO, graphic design, web design, public relations, content creation, email, etc.
Manage customer personas and marketing messaging to ensure consistency across platforms and throughout the marketing funnel.
Coordinate with the product education team to ensure cohesion, eliminate gaps, and maintain consistency.
Maintain and enforce content style and brand guidelines.

2016 -2019

Plan, manage, and evaluate public relations strategy and execution.
Maintain relationships with journalists and influencers in the TechSmith brand and product spaces.
Drive placements for TechSmith products and subject matter experts in appropriate media.
Ensure awareness of TechSmith products across the media landscape.
Manage global PR agencies’ strategy and execution in the United States, United Kingdom, Germany, Australia, Japan, and Canada.
Maintain and enforce content style across all TechSmith properties.

2013 -2016

Plan, manage, and evaluate public relations strategy and execution.
Maintain relationships with journalists and influencers in the TechSmith brand and product spaces.
Drive placements for TechSmith products and subject matter experts in appropriate media.
Ensure awareness of TechSmith products across the media landscape.
Manage global PR agencies’ strategy and execution in the United States, United Kingdom, Germany, Australia, Japan, and Canada.
Maintain and enforce content style across all TechSmith properties.