Hi! I'm

Ryan

Knott

Content marketer, writer, creator, connector, music producer, musician, dog-obsessed black t-shirt wearer.

What I do

I take "we need a content strategy" from idea to working systems — SEO, GEO, and content production and reporting infrastructure that SaaS and tech teams actually run on.

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Content strategy and management

Plans, builds, and manages content systems that align editorial output with measurable business goals.

SEO/GEO and AI cititation optimization

Optimizes content for search rankings and AI answer engines so audiences find and cite it.

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AI/LLM workflows and agentic systems

Designs AI-assisted workflows and agentic systems that speed production without sacrificing quality or voice.

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Enterprise brand positioning and messaging

Shapes brand positioning and messaging frameworks that stay consistent across products, teams, and markets.

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Marketing analytics and KPI reporting

Builds reporting frameworks that turn scattered marketing data into clear, decision-ready performance metrics.

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B2B, B2C SaaS copywriting

Writes B2B and B2C SaaS copy that turns product complexity into clear, persuasive messaging.

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Accessibility and inclusive content

Makes content accessible and inclusive so every reader can use it, regardless of ability.

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UX, video, and multimedia content

Creates UX copy, video scripts, and multimedia content that guide users through the product experience.

Why work with me?

Experience that matters

Build systems, not just content
Ahead of the curve on GEO and AEO
A career built across industries, including SaaS, government, health care, financal markets, and EdTech
AI-first before it was standard practice
Technical background most content operators lack
Led editorial operations at a global scale
Built brand-critical content in regulated, high-stakes environments
Across-the-board video experience — write, direct, edit