Hi! I'm
Ryan
Knott
Content marketer, writer, creator, connector, music producer, musician, dog-obsessed black t-shirt wearer.
I take “we need a content strategy” from idea to working systems — SEO, GEO, and content production and reporting infrastructure that SaaS and tech teams actually run on.
What I do
Why work with me?
Because I've been where you are.
When I first started my content career, I cranked out tons of content without knowing if it was really doing anything beneficial. No real strategy, no measurement, no repurposing. Just content.
It wasn't bad content.
And when my CEO asked how our content was helping the business, I had no real answer. I had access to various ways to measure, but they were disconnected and unreliable. There was no unified system.
So I built one: a unified framework that turned scattered tracking into a baseline everyone could actually use.
I'm not just a content marketer. I build the systems that drive the engine.
Results & impact
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- Built the first-ever content marketing analytics infrastructure at two SaaS platforms, unifying a combined eight previously untracked data sources — including LLM/GEO citation tracking — into KPI reporting systems now used by content, SEO, and leadership teams for data-driven decision-making.
- Drove an 89% increase in net-new organic traffic to the SaaS website through SEO strategy and content marketing system redesign, supporting demand generation and lead-gen goals.
- Grew a SaaS company's YouTube channel 241% — from ~33,000 to over 100,000 subscribers — through a rebuilt video content marketing strategy, expanding brand awareness and audience reach.
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- Designed and launched an AI-first content marketing workflow in six weeks, cutting content production time and improving efficiency and consistency, while maintaining editorial quality and team satisfaction.
- Led high-profile content marketing research initiatives that generated earned media coverage and qualified inbound leads across two organizations.
- Spoke at Content Marketing World and LocWorld, and have been featured in numerous webinars and podcasts.
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I love working with SaaS and tech companies who know their content needs a system, not just another writer. They want to improve their content, workflows, and reporting, but without sacrificing their humanity.
Usually that's a team that's outgrown "just post more" and needs someone to architect the strategy, SEO, GEO, measurement, all of it working together.
If your content has outgrown your systems, drop me a note about what's not working.
