Hi! I'm
Ryan
Knott
Content marketer, writer, creator, connector, music producer, musician, dog-obsessed black t-shirt wearer.
What I do
I take "we need a content strategy" from idea to working systems — SEO, GEO, and content production and reporting infrastructure that SaaS and tech teams actually run on.
Content strategy and management
Plans, builds, and manages content systems that align editorial output with measurable business goals.
SEO/GEO and AI cititation optimization
Optimizes content for search rankings and AI answer engines so audiences find and cite it.
AI/LLM workflows and agentic systems
Designs AI-assisted workflows and agentic systems that speed production without sacrificing quality or voice.
Enterprise brand positioning and messaging
Shapes brand positioning and messaging frameworks that stay consistent across products, teams, and markets.
Marketing analytics and KPI reporting
Builds reporting frameworks that turn scattered marketing data into clear, decision-ready performance metrics.
B2B, B2C SaaS copywriting
Writes B2B and B2C SaaS copy that turns product complexity into clear, persuasive messaging.
Accessibility and inclusive content
Makes content accessible and inclusive so every reader can use it, regardless of ability.
UX, video, and multimedia content
Creates UX copy, video scripts, and multimedia content that guide users through the product experience.
Why work with me?
Experience that matters
-
Build systems, not just content
-
Ahead of the curve on GEO and AEO
-
A career built across industries, including SaaS, government, health care, financal markets, and EdTech
-
AI-first before it was standard practice
-
Technical background most content operators lack
-
Led editorial operations at a global scale
-
Built brand-critical content in regulated, high-stakes environments
-
Across-the-board video experience — write, direct, edit
Technical skills & platforms
-
GA4, Search Console, Data Studio
-
HubSpot, Salesforce, SalesHood, Zapier
-
SEMrush, Ahrefs, MuckRack, Cision
-
Sprout Social, Hootsuite
-
Claude, ChatGPT, Google Gemini, Perplexity
-
Asana, Trello, Monday, ClickUp
-
Camtasia, Snagit, Audiate
-
Canva, Adobe Creative Suite, Figma
-
WordPress, Webflow, RedDot
Work history
Content Strategist
TimelyCare
Built the first B2B/B2C content strategy and analytics infrastructure for a national virtual health platform serving college and K-12 students.
Content & Communications Manager
TrackStreet
Directed SEO and content strategy for a B2B SaaS platform, building the company's first cross-channel marketing analytics framework.
Content Strategist
TechSmith
Led global enterprise content and messaging strategy for Camtasia and Audiate, including brand style guides and product positioning.
Content Specialist
TechSmith
Managed full-funnel content and a roster of external agencies across social, SEO, design, and PR for the TechSmith brand.
Public Relations/Engagement Specialist
TechSmith
Directed global PR strategy, original ersearch, and media relations across six countries, securing press placements for TechSmith products.
Communications Specialist
Center for Educational Networking
Translated state special-education policy into clear, accessible web, marketing, and video content for the Michigan Department of Education,.
Full resume available by request.
Portfolio
How to Make a YouTube Video
Blog
The Value of Visuals
Research
2024 Video Viewer Trends Report
Research
What is Distance Learning
Blog
Let's talk
