Career Highlights
- 16 years of writing and editing, 13 years of graphic design, eight years in web design/maintenance.
- A passion for emerging communications tools and well-versed in social media, including Twitter, Facebook, LinkedIn, YouTube and Flickr.
- Highly experienced in marketing communications, public and media relations, publications management, and communications strategy.
- True #lovelansing spirit with a commitment to promoting all the best of what Greater Lansing has to offer.
My Work Experience
7/11—present
Motion Marketing & Media, 614 Seymour Ave, Lansing, MI 48933
Position: The Jammer
Duties include:
- Manage a team of creative professionals, including a dedicated web designer/developer, graphic designer/artist and branding specialist.
- Strategic communications planning, website design/maintenance, social media strategy and execution.
- Client engagement and retention, including weekly activity reports, conference reports.
- Create content and marketing materials as need.
5/11—present
Lansing Derby Vixens, PO Box 12124, Lansing, MI 48933
Position: Communications Chair, Head Coach – A Team (Volunteer)
Duties include:
- Act as chief training official and coordinator for a 40-member women’s flat-track roller derby league, including endurance/conditioning, strategy, motivation, etc.
- Chief communications officer, including management of public relations, media relations, website design and content, social media and marketing efforts.
- Advisor to the board of directors on team and training-related issues.
- Assist interleague relations chair and league president in interleague relations activities, including meeting with other leagues, outreach and other efforts.
- In-game coaching, including strategy, motivation, and tactics.
7/09—7/11
Michigan Osteopathic Association, 2445 Woodlake Circle, Okemos, MI 48864,
Position: Manager of Communications
Duties include:
- Strategic communications planning, website design/maintenance, social media strategy and execution, publications management, brand identity, legislative support, membership marketing and public/media relations for a statewide association representing more than 7,000 physicians.
- Maintain consistency of message and style while engaging members, the media and the general public across a variety of communications vehicles, including print and electronic publications, social media outlets and email marketing.
- Official association spokesperson, media relations coach and workshop instructor.
1/08—7/09
Global Forex Trading, 4760 E. Fulton, Suite 201, Ada, MI 49301; 616.956.9332
Position: Marketing Communications Specialist
Duties included:
- Writing and editing electronic and print marketing communications for a global financial services company, including website content, social media, email marketing, news releases, brochures and product guides.
- Handle all public relations duties, including national and international media requests.
- Created and maintained a global social media presence.
2/02—3/07
Michigan Townships Association, 512 Westshire Dr., Lansing, MI 48917; 517.321.646
Position: Public Affairs Specialist (10/05-3/07)
Duties included:
- Management/implementation of all association public relations activities, including news releases, media relations, public inquiries, coordinating media events, and acting as association spokesperson.
- Writing/editing/graphic design for various association publications, including website, news releases, white papers, legislative support and marketing materials.
- Contributing editor for association’s monthly magazine. Managing editor for July, August, September, October and November 2006 issues.
- Coordination/management of association awards programs.
- Oversight of all association print and electronic communications for consistency of design and message, as well as adherence to style.
- Workshop instructor.
Position: Communications Coordinator (2/02-10/05)
Duties included:
- Writing/editing/graphic design for association’s monthly magazine and other association publications, including marketing materials, Web site and news releases.
- Managing advertising for all association publications
- Assist with all vendor-related non-dues revenue programs, including event sponsorships and Allied Service Provider vendor relations program.
- Planner/manager of the association’s annual trade show..
- Multimedia/design and Web master for two association Web sites.
- Network administration/PC maintenance and support.
5/99—1/02
Premier Companies, 2517 East Mount Hope Ave., Lansing, MI 48917; 517.367.7736.
Position: Lead Writer
Duties included:
- Writing and editing advertising/marketing copy for audio marketing company.
- Conducting phone and in-person interviews with clients.
- Managing the duties of another writer.
- Assisted in the redesign of company marketing literature and Web site
Education
Michigan State University, East Lansing, MI, College of Arts and Letters. Bachelor of arts in English, 2000.
Awards
2006 Michigan Society of Association Executives Diamond Award: Best Association Website, Associations With a Budget Above $3.5 million.
2006 Michigan Society of Association Executives Diamond Award: Non-dues Revenue Program, Associations With a Budget Above $3.5 million for Michigan Townships Association Allied Service Provider Program.
2006 Michigan Society of Association Executives Diamond Award: Best in Show, Associations With a Budget Above $3.5 million for Michigan Townships Association Allied Service Provider Program.
Groups and Affiliations
Lansing Derby Vixens — Head coach and director of communications, 2010-present
TEDxLansing — Planning committee and emcee, 2010 and 2011
Young, Smart & Global Lansing, 2009-present
Mid-Michigan Tweet-Up, 2008-present
Lansing Happy Hour Club, 2010-present
